Manufacturers Representative in Mexico, US, and Latin America
Your Key Partner in Electronic Design

About Us

HISTORY

Latinrep started operations in 1988. From the beginning, Latinrep has been representing leading companies in the electronics industry worldwide, giving us the opportunity to develop the market for a wide range of components; Allowing us to keep close contact, and relationship with most manufacturers and design accounts in our region.

MISSION

Latinrep adopts the principles of ethics, honesty and loyalty, achieving the highest productivity in the representation of manufacturers of electronic components and telecommunications of high technology. At Latinrep, we honor God with our work, taking great care of our neighbor and the community in which we do business.

BUSINESS FOCUS

Our focus on design gains and sales results has produced a strong and balanced manufacturer chart, creating a synergy between active and passive components, maximizing market penetration. The nature of the global electronics market and its complexity require a high level of flexibility and teamwork beyond the boundaries of a Country. Working with CMs and OEMs Latinrep has developed the ability to create connections and teamwork, vital to Meet the needs of international design and service requirements. Due to this business focus, sales success was achieved in both standard and non-standard product categories. The creation of demand on a local basis is currently a major challenge for the electronics industries. However, the daily project capabilities in the markets are growing and maturing. Therefore, the focus on design gain has become an integral part of our culture. As a member of ERA (Electronic Representatives Association), Latinrep keeps abreast with relevant international trends in the electronics industry, adapting this knowledge to the development of the local market.

TEAM EXPERIENCE

The experienced and committed people who make up our company combined with their high level of enthusiasm and professionalism create an excellent working environment. Which in turn has led to an intimate knowledge of the market, built on excellent relationships with our customers at all levels.

Line Card

Here at Latinrep, we are building strong and lasting relationships with our principals. Based on a code of ethics that emphasises integrity, honesty and commitment, we seek their success. We proudly represent:

Analog Devices

Analog Devices

Powertip

Powertip

QT Brightek

QT Brightek

MtronPTI

MtronPTI

Churod

Churod

KinnexA

KinnexA

Rectron

Rectron

TopSearch

TopSearch

UPG

UPG

Hardware Specialty

Hardware Specialty

Super PCB

Super PCB

Yitran

Yitran

Cooling Source

Cooling Source

Advanced Interconnections

Advanced Interconnections

Abov

Abov

Altium

Altium

US Sensor

US Sensor

Triad Magnetics

Triad Magnetics

Standex

Standex

Fremont Micro Devices

Fremont Micro Devices

Embedded Works

Embedded Works

Distribution

In order to better serve our partners, Latinrep has created an excellent partnership with the industry’s key distributers. We are pleased to work alongside world renowned distributors such as: Arrow Alliance, Arrow Components, Avnet, DigiKey, Future Electronics,  and Avnet-Newark.

Our Business Model

Here at Latinrep we have created a business model that allows us to increase sales, serve your customers and actively seek new opportunities. This is what makes us unique in this industry:

Contract Manufacturers
Lighting
Design
Home Appliances
Automotive
Contract Manufacturers

Contract Manufacturers

With the presence of the four main suppliers worldwide, most of the level two and three companies, and some factories located in Mexico, the subcontracting industry represents a significant part of the Latin American market. This is a special market segment that must be fully understood in order to plan a successful sales strategy with high penetration in the market.

For the past 15 years, we have created a network of relationships that has produced a knowledge of operations, from current assembly projects to the ability to become a preferred supplier. And be able to increase our share (Splits) in the Bill of Materials.

In addition to supporting the logistics and accounts departments, we work closely with the manufacturing engineers of each project to understand their specific needs and the individual needs of the company whose product the CM is assembling.

With our strategically allocated team, we collaborate with some of the world’s largest contract manufacturing companies such as Flextronics, Continental, Jabil, Sanmina, Foxconn and Celestica.

Lighting

Lighting

This is another important emerging market that is very important in Latin America. The market for ballasts, external lighting and internal lighting is a mature industry, but in recent years began to use more sophisticated electronic controls. Products such as external LED screens, traffic lights, road signs and ballast components, now require more electronic components.

Design

Design

Demand fulfillment has traditionally characterized the Latin American electronics industry. However, design efforts are growing within various market segments. In addition to the automotive, television and home appliance segments, the areas with notable advances in the growth of the project capacity are the industrial, surveillance, electronic measurement, among others. With well trained and highly experienced technical support staff, Latinrep supports these design efforts and ensures the participation of our directors at every possible opportunity in emerging markets.

With a well-specialized, proactive and committed task force, we gain access to some of America’s best design partners, including: Intel, Torrey, IUSA, Mabe, Navico, and many others.

Home Appliances

Home Appliances

The white goods industry is certainly increasing its use of electronics in new design fronts, providing an attractive market. We at Latinrep are committed to serving the consumer goods industry in its design and production efforts.

With 15 million brand-name TVs made in Mexico each year, the region is a significant contributor to the world’s total production. Although Mexico has traditionally focused its industry on production, there is now increased project activity due to the cost and ease of manufacturing purposes. The high volumes will also allow for promising returns in Latin America.

With our strategically allocated staff, we collaborate with some of the world’s leading appliance design and manufacturing companies such as LG, Mabe, Whirlpool, Panasonic, Toshiba and Samsung

Automotive

Automotive

The automotive market is a vital segment that is experiencing strong growth around the world. Latin America is an important participant in this market, being involved not only in the design, but also in the manufacturing of the most complex automotive systems. Automotive OEMs and their partners have quality requirements in the supply chain with stringent quality standards. Latinrep has implemented a successful strategy to serve this industry, providing the high level of service required. Latinrep has a special Engineering team dedicated to supporting this industry.

With our strategically allocated team, we collaborate with some of the world’s top automotive design companies such as Delphi, Continental, Bosch, Valeo, Stoneridge and Visteon

Teamwork

We build our relationships based on three essential foundations: Clients, Principles and Employees. In each area we foster honesty, loyalty and productivity.

Alberto Solano, President

Alberto Solano, President

Latinrep strives to meet the needs of an industry. To achieve this goal, we bring together the ideal team, with well-equipped, trained and prepared individuals.

Carlos Zamora, Director

Carlos Zamora, Director

Contact Us

Mexico

Email: info@latinrep.com
Phone: + (52) 33. 38173900

Offices in Guadalajara,
Mexico City, Monterrey, Ciudad Juarez,
Queretaro and Tijuana

USA

Email: info@latinrep.com
Phone: + (1) 915. 3173324

Offices in El Paso (TX) and
San Diego (CA).

Brazil

Email: info.brazil@latinrep.com
Phone: + (55) 11,3957 03 35

Office in São Paulo.

 

HQ Address:

Ruben Dario #1678. Col. Providencia. 44630. Guadalajara, Jal. México